Canning, victory gardening, carpooling, conserving resources, living frugally — There are a lot of parallels between a whole swath of trends and activities today and those from the 1940s. In both periods, outside forces (war, the economy, the environment) have caused a lot of us to take stock and change some of our homefront habits. In the process, many of us discovered or rediscovered some relatively lost arts on the way to using less.
The always-relevant Treehugger has offered a terrific blog post, Frugal Green Living: Posters for the Movement, which features a collection of 1940s posters that, while making statements urging people to reconsider wasteful habits, are also themselves wonderful examples of message-oriented graphic design at its mid-century zenith.
I love these for their bold graphics and nostalgic style and marvel that they are fairly relevant today – except for the last one, of course. Though Treehugger makes the point that cooking fat is now collected for biodiesel fuel, rather than to make explosives. And that is undoubtedly a good thing.
Posters: Minneapolis Public Library